About
I love growing and transforming companies.
My experience has taught me five things.
1. Leadership
Transformational leadership is 50% science and 50% art. Good leaders focus on the science of frameworks, models, tools and templates. Great leaders combine the science with art to rapidly transform businesses from ordinary to extraordinary.
2. Data
There are over 20 Billion people and things connected to the Internet generating data. Ignoring relevant data costs enterprise millions a day and billions a month. Data driven decisions are critical to attain and maintain a competitive edge.
3. Creativity
There is a dearth of creativity amongst boards and the C suite. Without creativity an adherence to the status quo permeates corporations. A creative culture is an absolute necessity to innovate and disrupt both internally and externally.
4. Execution
A brilliant idea is worthless without flawless execution. This overlooked discipline is definitely the unsung hero of successful companies. Without it businesses waste, wither and die. The omnipresence of flawless execution is a non-negotiable.
5. Winning
Success is certainly difficult, but never lonely. Because teams that are well-formed, complementary, aligned and motivated win every time. A potent team culture formed on a foundation of trust and respect will always lead to victory.
Articles by David
Licenses & Certifications
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Lexcertified
Lexer
Patents
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Method of optimising content presented to a user within a communication network
Issued United States PCT/AU2002/000600
See patentA method of optimising content presented to a user within a communications network, wherein the user establishes a session with the communications network and generates one or more session events during that session, the method including the step of: at least once during that session comparing the past performance as a traffic stream of multiple sources of content that could be presented to a user to predetermine traffic performance criteria, to enable content to be presented to the user from a…
A method of optimising content presented to a user within a communications network, wherein the user establishes a session with the communications network and generates one or more session events during that session, the method including the step of: at least once during that session comparing the past performance as a traffic stream of multiple sources of content that could be presented to a user to predetermine traffic performance criteria, to enable content to be presented to the user from a content source meeting the predetermined traffic performance criteria.
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Method of tracking user behaviour within a communications network
Issued United States PCT/AU2002/000488
See patentA method of tracking user behaviour within a communications network, the method including the steps of (a) one or more users each establishing a session with related content sources (2 - 13) within the computer network, each user generating one or more session events during that session including an impression event whenever content (2 - 12) is accessed from one of the related content sources and a results event whenever a quantifiable result (13) is achieved; (b) capturing a session event key…
A method of tracking user behaviour within a communications network, the method including the steps of (a) one or more users each establishing a session with related content sources (2 - 13) within the computer network, each user generating one or more session events during that session including an impression event whenever content (2 - 12) is accessed from one of the related content sources and a results event whenever a quantifiable result (13) is achieved; (b) capturing a session event key (63) for at least each impression event; (c) deriving one or more predetermined session metrics related to session events generated during each session; and (d) recording (67) the measured session metrics against the session event key.
Courses
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Australian Institute of Company Directors
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